It's a clearly bright start.

Powered by Niacinamide and Rice Water, this 4-step CTMS routine featuring a face wash, toner, moisturizer, and SPF50 sunscreen works together to cleanse impurities, tighten pores, hydrate deeply, and shield against UV damage. The result? Brighter, smoother, and more even-toned skin.

Because clear skin is always a bright idea.

2% niacinamide simply bright face wash with rice water, 100ml:
* clinically proven to instantly brighten, soften skin
* non-irritant & sulphate-free
* removes 99% pore clogging impurities
* gentle & non-drying

3% niacinamide toner with rice water, 150ml:
* clinically proven to brighten skin & tighten pores in 3 days
* non-comedogenic, dermat-tested
* alcohol-free toner

2% niacinamide gel cream with rice water, 50g:
* clinically proven to brighten skin in 2 weeks
* delivers 2x hydration
* superlight, non-greasy
* dermat-tested

2% niacinamide SPF50 PA++++ hybrid sunscreen with rice water, 50g:
* clinically proven to brighten skin in 2 weeks
* 3x tan reduction
* 4-hr water resistant
* leaves no white cast
* lightweight & non-greasy